We’re used to seeing women channeling this overstylized glamor on magazine covers and in Instagram influencer posts. With lips plumper than a Kardashian, contouring better than Adele’s, and a complexion that has been smoothed over more than Calista Gingrich’s on FaceTune, each yassify photo looks cartoonishly ridiculous - but also strangely familiar. If all of this sounds absurd to you by now, that’s kind of the point.